Privacy Policy

Last Updated: 29 July 2025

1. Introduction

Welcome to NoonElite.com (“we,” “our,” or “us”). We are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, use our services, or interact with us.

We are a UK-based freelance business primarily serving customers in the United Kingdom. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Our Contact Details:

2. What Personal Data We Collect

Personal data means any information that can identify you. We may collect and process the following types of personal data:

  • Identity Data: Name, title, date of birth (if relevant for services).
  • Contact Data: Email address, postal address, telephone number.
  • Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data: Information about how you use our website, products, and services, including pages viewed, time spent on pages, navigation paths, and website activity. This includes data collected via Google Analytics 4 (GA4).
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
  • Transaction Data (if applicable): Details about services you have purchased from us. Note: We do NOT directly store sensitive payment card details. These are processed by secure third-party payment providers.
  • Enquiry Data: Information you provide when contacting us through forms, email, or other means (e.g., details about your project, questions).

3. How We Collect Your Personal Data

We collect data from and about you through various methods:

  • Direct Interactions: You may give us your Identity, Contact, and Enquiry Data by filling in forms on our website (e.g., contact forms, quote request forms), corresponding with us by email, phone, or post, or engaging with us through social media. This includes data you provide when you:
    • Enquire about our services.
    • Engage us for a project.
    • Subscribe to our newsletter.
    • Request marketing materials.
    • Give us feedback.
  • Automated Technologies or Interactions: As you interact with our website, we automatically collect Technical Data and Usage Data using cookies, server logs, and other similar technologies. Complianz (our cookie consent management platform) helps us manage these, and Google Analytics 4 (GA4) uses cookies to collect this data.
  • Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties, such as:
    • Analytics providers (e.g., Google Analytics, based outside the UK/EEA but operating under appropriate safeguards).
    • Social media platforms (if you interact with us on them).
    • Publicly available sources (e.g., business directories, professional networking sites).

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To provide our services: To respond to your enquiries, provide quotes, manage our relationship with you, and fulfil our contractual obligations (e.g., delivering project work).
    • Lawful Basis: Performance of a contract with you or to take steps at your request before entering into a contract.
  • To improve our website and services: To understand how you and others use our website, identify popular content, and make improvements. This includes using Google Analytics 4.
    • Lawful Basis: Our legitimate interests (to develop our services and grow our business) and your consent for non-essential cookies.
  • To communicate with you: To send you administrative messages, updates about your projects, or, if you have opted in, marketing communications.
    • Lawful Basis: Performance of a contract (for administrative messages), your consent (for marketing), or legitimate interests (to respond to enquiries).
  • For internal record keeping and administration: To manage our business operations, maintain client records, and for administrative purposes.
    • Lawful Basis: Our legitimate interests (for proper administration of our business) and legal obligations.
  • To comply with legal obligations: To meet regulatory requirements or respond to lawful requests from public authorities.
    • Lawful Basis: Compliance with a legal obligation.
  • To ensure security: To protect our website and systems from fraud and other security threats.
    • Lawful Basis: Our legitimate interests (to protect our business) and legal obligations.

5. How We Share Your Personal Data

We may share your personal data with the following categories of recipients:

  • Service Providers: We work with third-party service providers who help us operate our business. These may include:
    • Website hosting providers.
    • Email service providers (for communications).
    • Payment processors (e.g., Stripe, PayPal – only for processing payments, we do not see or store your full card details).
    • Analytics providers (e.g., Google Analytics).
    • Professional advisors (e.g., accountants, lawyers) when necessary.
    • Note: Where we share data with third-party processors, we have contracts in place to ensure they protect your data in accordance with data protection laws.
  • Law Enforcement or Other Government Agencies: If required by law or if we believe it’s necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
  • Successors: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.

We do not sell your personal data to third parties.

6. International Transfers of Your Personal Data

We primarily store and process your personal data within the UK. However, some of our third-party service providers (e.g., Google Analytics) may be based outside the UK or European Economic Area (EEA).

Whenever your personal data is transferred outside the UK/EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Information Commissioner’s Office (ICO) or the European Commission.
  • Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK/EEA.

7. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. This includes:

  • Using secure servers.
  • Implementing SSL/TLS encryption for data in transit.
  • Regular security audits and updates for our website and systems.
  • Restricting access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.

Despite these measures, no system is 100% secure. If you have any concerns about the security of your data, please contact us.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

For example:

  • Enquiry data: Typically kept for 12 months after the last interaction, unless it leads to a contract.
  • Client project data: Kept for 7 years after project completion for tax and legal compliance.
  • Google Analytics data: Subject to Google’s data retention policies, usually e.g., 14 months for user and event data.
  • Consent records: Retained for 5 years to demonstrate compliance.

9. Your Legal Rights (UK GDPR)

Under UK data protection law, you have rights regarding your personal data. These include:

  • Your right of access: You have the right to ask us for copies of your personal information.
  • Your right to rectification: You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.
  • Your right to restriction of processing: You have the right to ask us to restrict the processing of your personal information in certain circumstances.
  • Your right to object to processing: You have the right to object to the processing of your personal information in certain circumstances, including direct marketing.
  • Your right to data portability: You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
  • Right to withdraw consent: If we are relying on your consent to process your personal data, you have the right to withdraw that consent at any time.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

To exercise any of these rights, please contact us at [email protected].

10. How to Complain

If you have any concerns about our use of your personal information, you can make a complaint to us at [email protected].

You can also complain to the ICO (Information Commissioner’s Office) if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF

ICO helpline number: 0303 123 1113 ICO website: www.ico.org.uk

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. We will post any changes on this page and update the “Last Updated” date at the top of the policy. We encourage you to review this Privacy Policy periodically.

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